PENERAPAN ASPEK SPIRITUALITAS-RELIGIUSITAS DALAM KEPUTUSAN BEROBAT DI RUMAH SAKIT ISLAM

Anton Bawono

Abstract


This research is trying to observe spirituality-religiousity aspect through marketing mix that influences the patients to choose Islamic hospital. By applying non-profitability sampling in which data is collected through questionaire given to the patients in Rumah Sakit Islam Kalimasada
Yogyakarta. The finding on statistical and classical assumption show that
spirituality-religiousity aspect is the secondary aspect in making the
decision to choose Islamic hospital. So that this aspect play an important
role for health organization to compete in health services.

Keywords


Marketing Mix, spirituality-religiousity, patients decision.

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DOI: http://dx.doi.org/10.18326/infsl3.v5i1.19-39

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